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Live Demo · Shur Sales

From Market
Intelligence
to Closed Contracts

A 6-phase AI-powered revenue engine built specifically for Shur Sales' represented brands across Latin America. Pipeline in 30 days. Sustainable revenue in 60.

30Days to first pipeline
60Days to first revenue
12+LATAM markets
24/7AI engine running
Shur Sales · LATAM Engine Active
Pipeline Value
$1.8M
↑ Building rapidly
Active Opps
28
+5 this week
Countries
8
All target markets
Closed Won
$127K
↑ First closes landed
Live Activity Feed
AI drafted sequence — Cte. Ramírez, Bomberos CDMX · V-Force turnout gear RFP
2m ago
Lead qualified — CBMDF Brazil · $280K opp, Fire training systems
18m ago
RFP Alert — Chile Bomberos tender · Turnout gear + SCBA, closes Apr 15
1h ago
The Framework

6-Phase Revenue System

Each phase builds on the last — from validated intelligence to qualified pipeline to closed revenue. Built for Shur Sales' LATAM expansion. Click each phase to explore.

01
Market Strategy
02
Distribution Mapping
03
Targeted Outreach
04
Pipeline Building
05
Deal Acceleration
06
Scale & Optimize
AI-Driven

Market Strategy & ICP Definition

Before a single message is sent, SalesBotix maps the exact buyers across Shur Sales' target segments — fire departments, civil defense agencies, military safety, and industrial safety — with procurement cycle data, regulatory requirements, and NFPA compliance per country.

  • Define ICP across fire departments, civil defense, military safety, and industrial buyers by country
  • Map procurement cycles and NFPA/safety compliance: Mexico, Brazil, Colombia, Chile, Peru, Argentina
  • Identify priority territories for PPE (turnout gear, CBRN) and fire training systems
  • AI-generated ICP scoring model updated weekly
ICP Priority Map — LATAM
Mexico Fire Depts · Industrial
94%
Brazil Civil Defense · Fire
88%
Colombia Fire Depts · Military
76%
Chile Fire Depts · Industrial
72%
Peru Civil Defense · Fire
61%
Argentina Fire Depts · Military
55%
Dealer Scorecard

Distribution Mapping & Channel Development

Audit every existing Shur Sales distributor across Latin America. Score each one against a custom rubric built with Shur Sales leadership. Real-time scorecard visible to executives — flags underperformers before they cost you revenue.

  • 24-month performance audit of existing distributor network
  • Custom 1–5 rubric: fire sector expertise, government access, revenue, NFPA knowledge, territory coverage
  • Identify coverage gaps — recruit and activate new partners where needed
  • Real-time dealer scorecard accessible to Shur Sales leadership at any time
Distributor Scorecard Sample
Protección Contra Incendios MX
Mexico
4.3/5
Equipamentos Bombeiros BR
Brazil
3.9/5
FireSafe Colombia
Colombia
3.2/5
Seguridad Industrial Chile
Chile
2.6/5
Equipos de Rescate PE
Peru
Bomberos Equipos AR
Argentina
AI + Human

Targeted Outreach & Demand Creation

Bilingual AI-drafted sequences in English, Spanish, and Portuguese — targeting fire department procurement officers and civil defense buyers through LinkedIn, email, and direct channels. Human review before anything sends. Partner-led warm introductions through in-country distributor networks.

  • AI drafts personalized sequences for each buyer profile — human approves before sending
  • English + Spanish + Portuguese bilingual messaging per country and buyer segment
  • Partner-led warm introductions through distributor and fire service networks
  • Engagement tracking by country — understand where leads originate geographically
Outreach Performance · Last 30 Days
Sequences Sent
132
↑ 28 this week
Open Rate
51%
Above 35% target
Replies
27
19 positive
Meetings Booked
8
↑ 3 this week
Human + AI-Agent

Pipeline Building & Lead Qualification

Every lead is BANT-qualified before it enters the pipeline. Budget authority, need, and timeline confirmed. Commercial structure — direct, distributor, or hybrid — determined per territory. CRM-integrated with multi-country forecasting.

  • BANT validation: budget authority, need, and timeline confirmed for every opportunity
  • Optimal commercial structure determined per territory (direct / distributor / hybrid)
  • CRM-integrated pipeline with data exportable to Shur Sales' own systems
  • Multi-country opportunity tracking with territory-level 30–60 day forecasting
Pipeline Stage Distribution
Prospect10 deals · 36%
Qualified7 deals · 25%
Proposal6 deals · 21%
Negotiation3 deals · 11%
Closed Won2 deals · 7%
Human-Led

Deal Acceleration & Procurement Navigation

We manage the hardest part of international public safety sales. Product evaluations, RFP submissions, import compliance, and multi-stakeholder relationship management — all the way to contract close.

  • Product evaluations, demos, and proof-of-concept deployments with fire departments and civil defense
  • Government tenders, RFP submissions, and import compliance navigation
  • Coordination between Shur Sales, local distributors, and institutional end buyers
  • Multi-stakeholder relationship management through to contract close
Active RFPs & Tenders
Bomberos CDMX Closes Apr 18
Turnout Gear V-Force · 1,800 sets
CBMDF Brazil Closes May 2
Fire Training Systems ATTACK · $890K
Bomberos Chile Closes May 20
PPE + SCBA · $620K
Human + AI-Agent

Scale, Optimize & Repeat

Traction proven. Growth systematized. Lessons learned analysis — double down on what's working, optimize or replace underperforming distributors, expand into adjacent markets. Quarterly executive reviews with Shur Sales leadership.

  • Lessons learned analysis — identify what's working and lean in harder
  • Optimize or replace underperforming distributors based on scorecard data
  • Expand into adjacent LATAM markets and secondary territories
  • Quarterly executive reviews with Shur Sales leadership
  • Transition mature regions to long-term local partners where appropriate
6-Month Trajectory Projection
Month 1 ICP defined, outreach live Pipeline activated
Month 2 First qualified opps $250K+ pipeline
Month 3 First proposals sent $700K pipeline
Month 4 Negotiations active First closes imminent
Month 5 Revenue confirmed $400K+ closed
Month 6 Scale phase Full channel operational
Live Pipeline

Filter by country, segment & stage

Every opportunity validated before it enters the pipeline. Filter below to show Shur Sales' leadership exactly what they care about.

Country:
All MX Mexico BR Brazil CO Colombia CL Chile PE Peru AR Argentina
Segment:
All Fire Departments Civil Defense Military Industrial Safety
Filtered Pipeline Value
$2.6M
across active opportunities
Filtered Opportunities
12
deals in pipeline
Contact / OrganizationCountry · SegmentValueStageOwner
Cte. Ramírez · Bomberos CDMX Mexico · Fire $420K Qualified Daniel
Dir. Solís · Protección Civil MX Mexico · Civil Defense $185K Proposal Daniel
Ing. Gutiérrez · PEMEX Seguridad Mexico · Industrial $310K Prospect SalesBotix AI
Cdr. Ana Silva · CBMDF Brasília Brazil · Fire $280K Proposal SalesBotix AI
Cap. Ferreira · Bombeiros SP Brazil · Fire $195K Qualified Daniel
Dir. Vargas · Bomberos Bogotá Colombia · Fire $245K Negotiation Daniel
Crnl. Morales · Ejército Colombia Colombia · Military $165K Prospect SalesBotix AI
Cte. Pérez · Bomberos Chile Chile · Fire $190K Proposal Daniel
Ing. Torres · CODELCO Seguridad Chile · Industrial $135K Qualified SalesBotix AI
Dir. Quispe · Bomberos Lima Peru · Fire $148K Prospect SalesBotix AI
Cte. Mendoza · Defensa Civil Perú Peru · Civil Defense $92K Prospect SalesBotix AI
Dir. Fernández · Bomberos Buenos Aires Argentina · Fire $210K Prospect SalesBotix AI
Executive Dashboard

LATAM Pipeline · Real-Time

Total Pipeline
↑ Building rapidly
Revenue Closed
↑ First closes landed
Active Opportunities
+5 added this week
Countries Engaged
All 8 LATAM target markets
Monthly Pipeline Growth
New opportunities vs. closed won · Last 7 months
Sep
Oct
Nov
Dec
Jan
Feb
Mar
7%Growth target
10%Stretch target
60 daysActivation window
Pipeline by Country
AI Outreach Engine

Watch the AI write
a real sequence live.

Select a buyer profile and country. The AI drafts a bilingual, personalized outreach email for Shur Sales brands — then your team reviews before anything sends.